Month: April 2013

Outwitting the Devil “The Secret to Freedom and Success”

Outwitting the Devil “The Secret to Freedom and Success”

This book is amazing. I’ve read and re-read this book at least six times. Actually I listened to it because I downloaded the audio version on my audible.com app. If I could sum up this book in as few words as possible it wouldn’t be […]

Are your barbering advertisements visually appealing?

Are your barbering advertisements visually appealing?

This marketing piece above is an example of something I recently did in order to attract new walk-in customers to the shop and I wanted to point out a few things about it to get some ideas flowing about our marketing efforts. When it comes […]

Barber by appointment vs. Barber by walk-in

Barber by appointment vs. Barber by walk-in

How many times have you been at work and all of a sudden you have 3 or 4 customers walk in at the same time? This use to happen to me all the time. Actually, other barbers in the shop may have cut some of my regular customers because they didn’t have the time to wait in line. The day I decided to go to appointments only was one of the best decisions I ever made in the barber game. At first, I had to do a combination of walk-ins and appointments. Getting your existing customers to switch over to appointments is really not that hard to do. As customers came in to sit in my chair I would explain to them that I am switching to appointments only and if they were to set an appointment then they would have priority over any walk-ins that come into the shop. Customers will love to hear this! Those days of sitting in a barbershop all day will soon be over for your customers. As you begin to get customers calling to set up appointments you want to make sure that you write them down in your appointment book and stick to it. It’s important to write them down because as other customers begin to see that this is what you do now, they will realize that they need to get on the books. Once you develop the habit of doing this begin to allow your customers to write their own appointment times in the book. The purpose of doing this is to put the customer in control of their appointment and take some of the burden off of your shoulders. Once you reach a certain point of having to many customers you will be glad you did this because it will keep you on time for your next appointment. Now let me ask you how many customers do you think would love to come, get in, and get out/or stay? I personally almost never have more than one person waiting at time. How many do you typically have?

How the Internet Changed a Barber’s Life

How the Internet Changed a Barber’s Life

If you are not using the Internet to get new customers, what is wrong with you?! Today’s advances in technology and Internet have made it so easy to spread the news about your services. The reason why is because everybody is on the net. Once […]