Time after time I tell new barbers that “Consistency” is key to this business and if you want to be successful then you have to understand why this is so important. If you can’t produce the same results for your clients each time they come to see you then it becomes more of a challenge to get them to come to you out of habit. What I mean is that as you develop clients and continue
Month: May 2013
With all the apps that are available today you definitely need to add the Pics Art photo app to your arsenal. Of course there are a lot of different photo apps out there that can get the job done but I’ve been using Pics Art […]
If you haven’t tried HootSuite then you are definitely missing out on money. For a small fee the HootSuite app allows you to post status updates to all of your social media networks from a single platform, so instead of logging in to 6 or more different accounts you can manage everything from HootSuite. In addition, this app gives you the ability to schedule posts so that they go out when you want them to. This is great on days when you’re working hard at the shop all day but you still want to engage people on your social network channels. Whenever our shop has a new special, a new barber, new information, or just something funny to post we always schedule it in Hootsuite to post automatically every 3-4 hours so that different people will see it throughout the day. People make comments, like us, or even call in to the shop to set up an appointment and that is where the value is in this app. When you can keep people engaged in your business it develops trust which leads to customers. So if you haven’t tried out Hootsuite just click on a link and come back to let me know how it works for you.
The power of social media! Did you know that Facebook is the second most visited website in the world according to Alexa.com? This means that almost everyone on the Internet has a Facebook account. With Facebook ads you have the power to place your business […]
When I was eighteen years old my dad tried to get me to go to barber school and at the time my mentality was that being a barber was not prestigious enough like a doctor, lawyer, or therapist. Boy was I wrong and when I […]
Resting is probably one of the hardest things to do once you get some money pouring in from your customers. However, it is essential to take breaks because burn out will occur and it wil definitely begin to affect the quality of your haircuts. Taking a vacation is going to be a different experience for all of us but I want to stress the importance of doing so. I typically take three 5 day vacations per year as of now but I am working my way up to take four vacations per year. The amount of energy and enthusiasm that you have once you come back to work is awesome. Your haircuts come out crispy, your arms and shoulders feel rejuevenated, and cutting hair seems fun again. Something important to keep in mind is to plan out your vacation well in advance so that you give your customers more than enough time to prepare and that your financial budget is able to cover your booth rent for the week along with your bills at home. Remember in our profession when we don’t work we don’t get paid so taking a vacation has to be thoroughly thought out. Nevertheless, be sure to vacate the shop every once in a while even if its a “stay-cation” at your own home. You’ll be glad you did it!