Time after time I tell new barbers that “Consistency” is key to this business and if you want to be successful then you have to understand why this is so important. If you can’t produce the same results for your clients each time they come to see you then it becomes more of a challenge to get them to come to you out of habit. What I mean is that as you develop clients and continue
Author: The Successful Barber Organization
With all the apps that are available today you definitely need to add the Pics Art photo app to your arsenal. Of course there are a lot of different photo apps out there that can get the job done but I’ve been using Pics Art […]
If you haven’t tried HootSuite then you are definitely missing out on money. For a small fee the HootSuite app allows you to post status updates to all of your social media networks from a single platform, so instead of logging in to 6 or more different accounts you can manage everything from HootSuite. In addition, this app gives you the ability to schedule posts so that they go out when you want them to. This is great on days when you’re working hard at the shop all day but you still want to engage people on your social network channels. Whenever our shop has a new special, a new barber, new information, or just something funny to post we always schedule it in Hootsuite to post automatically every 3-4 hours so that different people will see it throughout the day. People make comments, like us, or even call in to the shop to set up an appointment and that is where the value is in this app. When you can keep people engaged in your business it develops trust which leads to customers. So if you haven’t tried out Hootsuite just click on a link and come back to let me know how it works for you.
The power of social media! Did you know that Facebook is the second most visited website in the world according to Alexa.com? This means that almost everyone on the Internet has a Facebook account. With Facebook ads you have the power to place your business […]
When I was eighteen years old my dad tried to get me to go to barber school and at the time my mentality was that being a barber was not prestigious enough like a doctor, lawyer, or therapist. Boy was I wrong and when I […]
Resting is probably one of the hardest things to do once you get some money pouring in from your customers. However, it is essential to take breaks because burn out will occur and it wil definitely begin to affect the quality of your haircuts. Taking a vacation is going to be a different experience for all of us but I want to stress the importance of doing so. I typically take three 5 day vacations per year as of now but I am working my way up to take four vacations per year. The amount of energy and enthusiasm that you have once you come back to work is awesome. Your haircuts come out crispy, your arms and shoulders feel rejuevenated, and cutting hair seems fun again. Something important to keep in mind is to plan out your vacation well in advance so that you give your customers more than enough time to prepare and that your financial budget is able to cover your booth rent for the week along with your bills at home. Remember in our profession when we don’t work we don’t get paid so taking a vacation has to be thoroughly thought out. Nevertheless, be sure to vacate the shop every once in a while even if its a “stay-cation” at your own home. You’ll be glad you did it!
This book is amazing. I’ve read and re-read this book at least six times. Actually I listened to it because I downloaded the audio version on my audible.com app. If I could sum up this book in as few words as possible it wouldn’t be […]
This marketing piece above is an example of something I recently did in order to attract new walk-in customers to the shop and I wanted to point out a few things about it to get some ideas flowing about our marketing efforts. When it comes […]
How many times have you been at work and all of a sudden you have 3 or 4 customers walk in at the same time? This use to happen to me all the time. Actually, other barbers in the shop may have cut some of my regular customers because they didn’t have the time to wait in line. The day I decided to go to appointments only was one of the best decisions I ever made in the barber game. At first, I had to do a combination of walk-ins and appointments. Getting your existing customers to switch over to appointments is really not that hard to do. As customers came in to sit in my chair I would explain to them that I am switching to appointments only and if they were to set an appointment then they would have priority over any walk-ins that come into the shop. Customers will love to hear this! Those days of sitting in a barbershop all day will soon be over for your customers. As you begin to get customers calling to set up appointments you want to make sure that you write them down in your appointment book and stick to it. It’s important to write them down because as other customers begin to see that this is what you do now, they will realize that they need to get on the books. Once you develop the habit of doing this begin to allow your customers to write their own appointment times in the book. The purpose of doing this is to put the customer in control of their appointment and take some of the burden off of your shoulders. Once you reach a certain point of having to many customers you will be glad you did this because it will keep you on time for your next appointment. Now let me ask you how many customers do you think would love to come, get in, and get out/or stay? I personally almost never have more than one person waiting at time. How many do you typically have?
If you are not using the Internet to get new customers, what is wrong with you?! Today’s advances in technology and Internet have made it so easy to spread the news about your services. The reason why is because everybody is on the net. Once […]