How to run your business

Are you a Hair Cutter or a Barber? There’s a Big Difference!

Are you a Hair Cutter or a Barber? There’s a Big Difference!

I was teaching a class about a month ago, and by the look of everyone’s faces I must have asked a very peculiar question. I asked the students if they were going to be a Hair Cutter or a Barber once they had graduated the […]

Who wants to have MASSIVE clientele? If so then read this…

Who wants to have MASSIVE clientele? If so then read this…

I have to admit building a business is not as easy as some barbers would like it to be. Especially when it comes to attracting clients into your chair. Thinking of creative ways to deliver your message to potential clients is one thing, but actually […]

How successful barbers connect with their regular customers

How successful barbers connect with their regular customers

This week I will be sending out an email to my customers about our canned-food drive this month. This is an annual event in which we collect food items from our customers and deliver them to a local food pantry. Being able to send out […]

Are Barbers Managing Their Customers the Best Way

Are Barbers Managing Their Customers the Best Way

Its Wednesday and tomorrow is Thanksgiving. It was a pretty good day at the shop today, however managing my customers was definitely at the center of my attention. Over the last two weeks I have been letting my customers know what my holiday schedule would […]

The Emyth Book

The Emyth Book

Have you ever wondered why most small businesses don’t succeed? Why is it that some businesses seem to take off and become very successful while most of them crash and burn within the first five years. Most of this is due to lack of education […]

Barber’s frustrated with building your barber business

Barber’s frustrated with building your barber business

Have you been frustrated while trying to build your barber business? Don’t worry we all have been there before and broke past those walls that once stood in our way. This article may give you that inspiration and insight that you need to see your […]

Consistent barbers equals successful barbers

Consistent barbers equals successful barbers

Time after time I tell new barbers that “Consistency” is key to this business and if you want to be successful then you have to understand why this is so important. If you can’t produce the same results for your clients each time they come to see you then it becomes more of a challenge to get them to come to you out of habit. What I mean is that as you develop clients and continue

Barber’s vacation helps cure burn out

Barber’s vacation helps cure burn out

Resting is probably one of the hardest things to do once you get some money pouring in from your customers. However, it is essential to take breaks because burn out will occur and it wil definitely begin to affect the quality of your haircuts. Taking […]

Are your barbering advertisements visually appealing?

Are your barbering advertisements visually appealing?

This marketing piece above is an example of something I recently did in order to attract new walk-in customers to the shop and I wanted to point out a few things about it to get some ideas flowing about our marketing efforts. When it comes […]