Category Archives: Must Read Books

The Emyth Book

kljHave you ever wondered why most small businesses don’t succeed? Why is it that some businesses seem to take off and become very successful while most of them crash and burn within the first five years. Most of this is due to lack of education and wrong perception of what a true world class business really is and Michael E. Gerber does a tremendous job on laying out the details. Most entrepreneurs like myself start out by opening the doors for business seeing to it that every aspect of the company is being performed as it should. Only to later find ourselves overwhelmed by the amount of work we have and not enjoying what we use to love so much. Do you really own a business or your own job? Gerber explains how to create your business in such a way that you physically don’t have to be present for your business to work. He calls this the Franchise Turn-Key Business Model. Setting up your business to run on auto-pilot and creating a documented system of how you do it is explained as the key to creating a world class business. Any barber, doctor, or lawyer can benefit from reading this book and learn a thing or two about the Franchise Turn-Key Business Model. So if you want to spend more time getting customers while your business runs itself then checkout The E-myth – Revisited by Michael E. Gerber.

Outwitting the Devil “The Secret to Freedom and Success”

20130428-031400.jpg

This book is amazing. I’ve read and re-read this book at least six times. Actually I listened to it because I downloaded the audio version on my audible.com app. If I could sum up this book in as few words as possible it wouldn’t be easy to do. However, it discusses how success or failure is a result of our habitual way of thinking and how the “Devil” character attempts to keep majority of people drifting through life while being controlled by their outside circumstances. It points out how most people try to fix their negative circumstances by focusing on the outside results vs. correcting the thoughts that are creating the circumstance. The book also leads to how our habitual way of thinking can become permanent which can be disastrous if one is held in thoughts that produce negative results. This is the aim of the “Devil”, to keep people distracted so that they won’t achieve success and freedom. Outwitting the devil comes into play by being aware of this “cause and effect” thinking process which create the results we get in life so that we may fix our thinking in order to change our results. I think about how this relates to barbering and how I’ve used this “awareness” to achieve my goals and it makes me look at things differently. I tend to work my way backward from the goals I desire and ask myself, “How would I have to think to maintain my desired goal if I possessed it now?” Then I go into action and begin to do those things that I think about. I have to say this book is one of the many inspirations I’ve received which led me to build this site. Networking with other barbers using the authors “master mind” principle will create a mental environment to help propel success in each individual attached to it. What do you guys think about this? Do you think our success or failure is related to how we think? Do any of you practice this in your barbering career?