This week I will be sending out an email to my customers about our canned-food drive this month. This is an annual event in which we collect food items from our customers and deliver them to a local food pantry. Being able to send out an email blast to our customers really gets the word out. We use email often to update our clients of what’s going on at the shop such as planned vacations, holiday schedules, specials on products, new barbers joining, tips on hair care, and a host of other important information. If you’re a barber and want to stay connected with your clients then connecting to them via email is an effective channel to use. Customers have gone online these days and as barbers we have to be able to meet them there. If you are using email to help manage your customers make sure that you are sending out information weekly. You don’t want your emails to automatically be sent to your customers spam folder because their email account doesn’t recognize you as a relevant sender. Consistently provide useful information to your customers and be sure to monitor to see who’s opening your emails. A great tool that I use to do this is called Aweber. Aweber allows me to sort my customers into different categories, send out mass emails, and track stats to see who’s opening or clicking in my emails. If you haven’t began sending out emails then you should look into it.
Have you ever wondered why most small businesses don’t succeed? Why is it that some businesses seem to take off and become very successful while most of them crash and burn within the first five years. Most of this is due to lack of education and wrong perception of what a true world class business really is and Michael E. Gerber does a tremendous job on laying out the details. Most entrepreneurs like myself start out by opening the doors for business seeing to it that every aspect of the company is being performed as it should. Only to later find ourselves overwhelmed by the amount of work we have and not enjoying what we use to love so much. Do you really own a business or your own job? Gerber explains how to create your business in such a way that you physically don’t have to be present for your business to work. He calls this the Franchise Turn-Key Business Model. Setting up your business to run on auto-pilot and creating a documented system of how you do it is explained as the key to creating a world class business. Any barber, doctor, or lawyer can benefit from reading this book and learn a thing or two about the Franchise Turn-Key Business Model. So if you want to spend more time getting customers while your business runs itself then checkout The E-myth – Revisited by Michael E. Gerber.