Time after time I tell new barbers that “Consistency” is key to this business and if you want to be successful then you have to understand why this is so important. If you can’t produce the same results for your clients each time they come to see you then it becomes more of a challenge to get them to come to you out of habit. What I mean is that as you develop clients and continue to service them over the years it becomes a habit for them to come to you. Customers come to expect the same exceptional service that you provide every time and get comfortable coming to you which is highly driven by consistency. They key to success in this business is to be able to connect with the customer on a deeper level to where they come to you based on how good you make them feel and always providing this feeling each time they come. Just last week when I was in the shop a customer said that he had been trying out different barbers and he just couldn’t find anyone that was consistent. He stated how one day he may get a good haircut and the next haircut wouldn’t be such a great experience along with the barbers not being at the shop on a consistent basis. Not only did this make the customer visit our shop for service but the word is beginning to spread about those inconsistent barbers which is definitely not good for business. I explain to barbers often that you don’t have to be the best barber in the world to be successful because you can not cut everybody. However, if you can be consistent by giving a decent haircut and always being at work during your set hours then customers will see the value in you. We have to remember that our customers have busy lives and schedules to stick to, so we have to possess a level of convenience, accountability, and consistency. Therefore, let us practice consistency and give our customers that same service every time they come to us. Have you ever heard customers say they just want a consistent barber?