The power of social media! Did you know that Facebook is the second most visited website in the world according to Alexa.com? This means that almost everyone on the Internet has a Facebook account. With Facebook ads you have the power to place your business directly in front of the people that you want to service and if you haven’t already tried using Facebook ads to get new customers, its at least worth a go. I remember when I first stumbled upon this method it doubled my business in two months and the money that I spent to do this has returned itself ten times over. However, there are a few things I think you should know about if you’re going to use Facebook ads.
When you create a Facebook ad and a user clicks on it, it takes them to a landing page. This page can be wherever you want to take them to such as a Facebook photo gallery, outside website, or anywhere else on the Internet. I would highly recommend that you have your landing page be one with lots of pictures of your work. When a user clicks on the ad and goes directly to a photo album it gives you the opportunity to capture that persons interest to possibly get them to come and get a haircut.
Targeting customers is an important feature because it allows you to spend money only where your potential customers are on Facebook. You can target people based on age, sex, location, special interest, and more. For example, if your targeted customers likes Kanye West you can advertise to people who like him in your zip code between the ages of 15-25. This is so powerful to be able to target your customers so that you won’t waste money.
Setting a daily budget will be different for everyone. When I first began using Facebook ads I started with a $5 daily budget. Once the daily budget is used Facebook stops showing your ads until the next day. It is important to take note that when I began using Facebook ads it wasn’t as popular as it is now so you may need to increase your daily budget to make sure your ad gets the exposure it needs. This amount can be as little as $1 or as high as you want it to be. It is definitely worth the cost because one hair cut can cover the cost of many days of advertising and that’s not including that customer coming back for repeat business.
Promoting your services on Facebook in my book is the number one way of generating new business via Internet today, tomorrow it could change. So make sure you stay up to date with the latest online social sites in order to lead the pack in your market. What social sites have you used? How much success did you have with it?